After years of budget models under its CMF sub-brand, Nothing is now preparing its first premium smartwatch release, expected in September. Priced below $300, it aims at the mid-range segment, competing with popular devices like Huawei watches, Apple Watch SE, and Galaxy Watch.

The new wearable is rumored to feature the signature transparent design language of Nothing, with a likely circular display and a thin 10 mm body. Whether it will focus more on fitness or elegance remains to be seen, but features like dedicated workout buttons and silicone straps are anticipated for sport enthusiasts.

Previous budget models were criticized for their bulky design and thick screen bezels. Nothing's upcoming device seeks to overturn this trend, promising a sleeker and more appealing smartwatch experience for premium buyers.